Press Releases
San Antonio Board of REALTORS® Announces New MLS Brand Name: LERA MLS - Local Expertise, Regional Access.

15 hours ago
By Arianna Marino
San Antonio, TX — The San Antonio Board of REALTORS® (SABOR), along with SABOR MLS, is proud to announce the new name and brand identity for its Multiple Listing Service: LERA MLS. Representing Local Expertise. Regional Access., LERA MLS is designed to reflect the evolving needs of today’s real estate professionals and the communities they serve.
The name LERA MLS is more than an acronym — it is a vision.
- Local honors the unique communities and neighborhoods real estate professionals know best.
- Expertise recognizes the professionalism and skill that subscribers bring to every transaction.
- Regional Access reflects the growing need for collaboration across ZIP codes, counties and MLS boundaries in an increasingly connected marketplace.
“LERA MLS reflects our growth, vision and strategic direction,” said Katie Griffin-Ross, Chair of the MLS Board of Managers. “It honors our local roots while embracing our future as a regional MLS. We are excited to move forward with a name that represents both the expanded reach of our market and the value our members deliver every day.”
The naming process was led by a carefully selected Task Force of SABOR members and SABOR MLS subscribers who dedicated months to research, discussion and member feedback. Their goal was to identify a name that not only honored SABOR’s history, but also positioned the MLS as a modern, independent brand capable of serving a broader regional market.
While the new identity allows LERA MLS to stand on its own, SABOR remains a proud shareholder in the MLS. This relationship ensures continued alignment with SABOR’s mission while giving LERA MLS the flexibility to grow, innovate and collaborate with other associations in the future.
Real estate professionals and subscribers can visit www.leramls.com to stay informed of this transition. The website will serve as the central hub for transition updates, branding reveals, training opportunities and member support.
About LERA MLS:
LERA MLS is an independent Multiple Listing Service providing real estate professionals with comprehensive property data, advanced listing technologies and reliable market information across San Antonio and South Texas. As a trusted source for accurate and timely listing data, LERA MLS empowers REALTORS® and brokers to better serve their clients through enhanced market transparency and efficient property transactions. Committed to supporting the success of the real estate community, LERA MLS delivers innovative tools and services that strengthen professionalism and collaboration throughout the region.